Mobile Carnival Museum

Mardi Gras in Mobile, Alabama

Economic Impact

For three weeks in February each year, Mardi Gras in Mobile brings a powerful quarter-of-a-billion-dollar economic windfall to the Port City. The pageantry and parade celebration provides entertainment for the community and tourists, coupled with financial support for the city. 

In 2004, the Mobile Bay Convention and Visitors Bureau commissioned an outside, independent economic study through Dr. Samuel Addy and Ahmad Ijaz of the University of Alabama. This study found more than $227 million was directly spent in the Mobile and Baldwin counties during the 2004 carnival season. This amounts to 6.6% of the overall $6.7 billion tourism economic impact in the state of Alabama. The study used a multiplier that factored in goods produced, jobs provided, services rendered, and the effects of direct spending on tax revenue. The overall economic impact realized from Mardi Gras is a whopping $408.6 million, including $49.4 million in taxes – (income taxes, sales taxes, and property taxes). Of the tax revenue, the state garners $28.6 million and Mobile and Baldwin county region $20.9 million.